Ed Hardin: Superstar Racing could be a trouble for NASCAR

Ed Hardin: Superstar Racing could be a trouble for NASCAR

Tony Stewart’s new racing series announced this week could be a troubling experience for stock-car racing’s premier series. The Superstar Racing which was announced by former Cup champion and former crew chief and owner Ray Evernham is troubling for NASCAR.

The new racing series has a prime-time weekend slot and a network agreement up front. Stewart and Evernham, along with key industry and marketing people backing them up, have pulled off what could end up being a coup.

A short summer series of Saturday night races on smaller tracks across the country is planned for the Superstar Racing Experience, or SRX. The series will be live in a two-hour time slot on CBS. The cars will be specially built and designed by Evernham just for SRX and will be identical to stock-car models but without any branding. The series is mostly for older, established drivers who just want to race some more including Jeff Gordon, Carl Edwards, and Jimmie Johnson. Others include Tony Kanaan, Scott Dixon and Juan Pablo Montoya. Also Read– FIFA 2022 World Cup Schedule

“You know, drivers retiring and being out of the sport so young, we think there are guys who still want to race, still can race, but just don’t want to run 200 mph,” he told the Associated Press.

Ed Hardin: Superstar Racing could be a trouble for NASCAR

Stewart insists on comparing it to IROC.

“I always liked the IROC Series back in the day and even before I was old enough to be a professional race car driver,” he said. “I looked at that as the cream of the crop. When I got invited to run IROC, it was a huge honor. You were part of an elite group of drivers.”

According to some people, this experience is more than is being let on. The new series seems like a takeover during a pandemic. The next phase of the start-up will involve the lifeblood of NASCAR itself – sponsors.

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The start-up will ultimately hurt stock-car racing and its relationship with fans. 

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